![]() So there was a big opportunity for Sonos to enrich their site with educational and inspirational content for new users. But prospective customers don’t have the same context and background knowledge as returning customers. Historically, has been well-positioned for the owner audience (or those who already understand the value proposition on the experience benefits of Sonos). ![]() The initial insight? That despite the overall positive conversion rate, wasn’t positioning the site journey for prospective customers as well as it could be. They wanted to see if they could improve their site experience and double-digit conversation rate increase even more.Īnd since DTC was having such a huge influence on their business, they decided to dig into the data and do some comprehensive user research. Having previously redesigned their site back in May 2019 with positive results, Sonos wanted to take things one step further. What led Sonos to redesign their site?Īfter the monumental shift and demand towards more digital touchpoints in 2020, Sonos set out to understand how their site was responding to the direct-to-consumer (DTC) channel preference that occurred during the pandemic. They are known for delivering an unparalleled sound experience, thoughtful design aesthetic, simplicity of use, and an open platform. Sonos innovation makes it easy to play what you love-music, podcasts, movies, shows, audiobooks, radio, and more-and share it out loud with the ones you love. Sonos is an American developer, manufacturer, and retailer of audio products and the world’s leading sound experience company. ![]() Sean shares how Sonos approached the project, what data they used to inform the design, the project’s objectives, and some quantitative and qualitative results. We chatted with Sean Knotts, Global Director at Sonos, about the recent site redesign of. ![]()
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